House
of
the
Daisy
The daisy bra is turning 30. Three decades of iconic fit, feelgood design, and the straps that changed lingerie forever.
Welcome to the celebration.
Unmistakably Avero
If you know her, you love her.
One look and you know. Thirty years of feelgood confidence, trusted by millions. That's Avero.
One look and you know. Thirty years of feelgood confidence, trusted by millions. That's Avero.
If you know her, you love her.
The Fashion Collab: MJ x Julie Kegels
Belgian by design.
Sustainability and expertise shaped this collab: Marie Jo Avero deadstock reborn.
Sustainability and expertise shaped this collab: Marie Jo Avero deadstock reborn.
Sustainability and expertise shaped this collab: Marie Jo Avero deadstock reborn.
Coming in April
Belgian by design.
You make it iconic
Your life. Your looks. Your Avero.
If you know, you know.
Zero compromise
Slow fashion before it was cool.
Slow fashion before it was cool.
Iconic since 1996
Thirty years: Two generations: One bra that still steals the show.
Thirty years: Two generations: One bra that still steals the show.
Join the Daisy Club
New sets, collabs, and iconic inspo, straight to your inbox. You're welcome.
