House
of
the
Daisy

The daisy bra is turning 30. Three decades of iconic fit, feelgood design, and the straps that changed lingerie forever.
Welcome to the celebration.

Unmistakably Avero

If you know her, you love her.

Marie Jo

One look and you know. Thirty years of feelgood confidence, trusted by millions. That's Avero.

One look and you know. Thirty years of feelgood confidence, trusted by millions. That's Avero.

If you know her, you love her.

The Avero Fashion Collabs

Belgian by design.

“Lingerie is so small but there is so much craftsmanship. I enlarged it to draw more attention to it.” - Jordy Arthur

“Lingerie is so small but there is so much craftsmanship. I enlarged it to draw more attention to it.” - Jordy Arthur

“Lingerie is so small but there is so much craftsmanship. I enlarged it to draw more attention to it.” - Jordy Arthur

Avero reimagined

Belgian by design.

You make it iconic

Your life. Your looks. Your Avero.

Marie Jo
Marie Jo
Marie Jo
Marie Jo
Marie Jo
Marie Jo

If you know, you know.

Zero compromise

Slow fashion before it was cool.

Slow fashion before it was cool.

Iconic since 1996

Thirty years: Two generations: One bra that still steals the show.

Thirty years: Two generations: One bra that still steals the show.

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Marie JoMarie Jo