Some things just feel right. Since 1996, Marie Jo Avero has been that one bra women reach for time and time again. Comfortable, stylish, and unmistakably recognizable, it’s the ultimate lingerie staple. With its signature checked fabric and iconic daisy straps, Avero is more than just a bra—it’s a feel-good essential.

Avero isn’t about trends; it’s about confidence, comfort, and joy. Every piece is designed with perfect fit and high-quality materials, tested by real women in their daily lives. That’s why once you wear Avero, you don’t need to think twice—you just know it’s right.

Each season, Avero gets a fresh colour update, keeping the icon as exciting as ever. For this season, it’s launching in Santorini Blue, a soft and uplifting pastel that’s perfect for the season.