Marie Jo

We also gave our Marie Jo icon Avero a sunny make-over in an irresistible orangey-pink neon color. This is a real must have for those who want to combine the legendary Avero fit with a fashionable twist.

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Iconic straps 2.0

The legendary daisy straps just got a make-over in summer colors and will steal the show under every outfit!

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Ultimate comfort

The soft, patented underwire provides extra support and comfort.

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A style for every shape

Marie Jo Avero comes in a wide range of styles to guarantee a flattering look with the perfect fit for all shapes and sizes.

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The legendary fit and stylish look of Marie Jo Avero has captivated women for more than 40 years. Did you know that one Avero bra is sold every minute worldwide?