The Paris edit with Chelsea Weimar

In an exclusive editorial shoot, Dutch model Chelsey Weimar moves through the streets of Paris wearing the timeless Marie Jo design. Captured by Belgian photographer Oriane Verstraeten, the campaign brings together vintage Marie Jo imagery and new styles, proving that the Avero daisy bra remains a true lingerie icon, 30 years after its launch.

The daisy bra in its softest shade yet | Marie Jo

The daisy bra in its softest shade yet

30 years of Avero, now in a subtle new shade. Explore pure comfort with Ivory Petal.

Avero energy, brand-new vibe | Marie Jo

Avero energy, brand-new vibe

Sheer, sexy and unmistakably iconic. Daisy: the Avero DNA in a daring new mood.

Breathable. Supportive. Unmistakably Avero.  | Marie Jo

Breathable. Supportive. Unmistakably Avero.

Same daisy straps. Lightest feel ever. Get summer-ready with the brand-new Avero spacer.