Give your lingerie a chic Parisian twist

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Give your lingerie a chic Parisian twist

Paris… the city of romance, nostalgia and flawless fashion sense! Is there a better source of inspiration in fashion than the city of light? No! That’s the conclusion of the Marie Jo designers this spring. And they are not wrong! Join us on a stroll through their favourite quarters to discover this season’s trends.

Hip bohemian chic in the Latin Quarter

First stop: The Latin Quarter! This hip alternative neighbourhood of bohemians, students, artists and writers is an absolute must-see when in Paris. It’s home to the coolest cafés, the most with-in restaurants and the grooviest boutiques.

Marie Jo’s designers drew inspiration from the Latin Quarter’s bohemian chic. Go for flower power all the way with Axelle’s trendy floral print.

Playful and colourful: Montmartre

Montmartre’s panache is world famous. The village in the city exudes charm. Home to art sellers, street artists, winding lanes and green oases – and of course the Sacré-Coeur.

Colour, sun, fun… in Montmartre there’s always something to enjoy. This spring, why not go for colour with Jane in Fiesta Red or luxurious Romy in hip Cobalt. Sexy and colourful!


Oooo … Champs-Elysées

A stroll along the boulevard, a spot of (window) shopping or a circuit of the imposing architecture. You can do it all on avenue des Champs-Elysées. Romantic? Oh yes! Opulent? No doubt! Luxurious? You bet! Oooo … Champs-Elysées, we love you!

As fresh as a summer breeze, sexy with a retro touch. And, above all, refined luxury: Céline is an ode to the Champs-Elysées. Michele exudes pure joie-de-vivre with sweet pastels, delicate gloss and fabulous flowers.


Pure luxury at Place Vendôme

Luxury boutiques, prestigious hotels… Place Vendôme is all glamour and glitz. The dream location. Inspiration capital!

Marie Jo has a duo of pure luxury… Céline is the star of the spring: fresh, sparkling and gorgeously opulent with delicate lace. Fragile but dazzling: that’s Tilda in the new Porcelain tint.


Like to capture some of the magic of Paris in your lingerie drawer? Find your nearest specialty lingerie boutique at

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