Why can’t you just quickly make some more when a series runs out but demand is still high?

It’s very difficult to anticipate how many quantities of the various models we will need. Customer tastes are unpredictable. We find it as much of a pity as you do when a series sells out before the end of the season. By then it’s simply too late to make more, because the lingerie production process is long and complex, and very time-consuming.
First you have to buy in all the fabrics, materials and components. We source from dozens of different suppliers, who sometimes have to ratchet up production themselves. If we have sufficient fabric and materials in stock, we will manufacture a certain quantity of extra pieces ourselves during the season.
In other words, it takes a bra several months to go through the entire production process. Too long to produce extra stock and get it out to the shops before the season ends.

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