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I would really like to treat myself to a Lingerie Styling session. Would it be better to make an appointment in advance, or should I just go to one of the shops?

You can check the website to see which shops have the Lingerie Styling logo. Then it is best to call, to make an appointment, so you can be sure that the lingerie stylist has all the time just for you. Of course you can always just go into a shop on the off-chance. Make it very clear that you want a  fully comprehensive session. With a little luck the lingerie stylist will have enough time. Otherwise she will ask you  to wait a moment or to come back at a later time, so she can devote all her attention to you.